Primer Shampoo is a specialty shampoo designed for use before hair color and other chemical services. Gentle cleansers and chelating agents remove product build-up, mineral deposits, chlorine and other environmental pollutants from the hair.
Highly specialized proteins and specific amino acids work deep inside the inner layers of the hair repairing and re-bonding the hair fiber providing a foundation for molecular interaction occurring during chemical processes.
Natural herbal extracts stabilize hair color and permanent waves by neutralizing oxidative radicals generated with daily UV exposure. The result is balanced, more vibrant, longer lasting haircolor and livelier permanent waves.
Hydrating W/Color Protectors